Launches New Customer Program featuring Apple Watch
HARTFORD, Conn.--(BUSINESS WIRE)--Sep. 27, 2016--
today announced a new initiative to revolutionize members’ consumer
health experience by combining the power of iOS apps and the unmatched
user experience of Apple products including Apple Watch, iPhone and iPad
with Aetna’s analytics-based wellness and care management programs.
Beginning this fall, Aetna will make Apple Watch available to select
large employers and individual customers during open enrollment season,
and Aetna will be the first major health care company to subsidize a
significant portion of the Apple Watch cost, offering monthly
payroll deductions to make covering the remaining cost easier.
In addition to the customer program, Aetna will provide Apple Watch at
no cost to its own nearly 50,000 employees, who will participate in the
company’s wellness reimbursement program, to encourage them to live more
productive, healthy lives.
With support from Apple, Aetna is planning several iOS-exclusive health
initiatives, starting with deeply integrated health apps for iPhone,
iPad and Apple Watch that will significantly improve the ability of
consumers to manage their health and increase healthy outcomes. The
initial solutions under development are among the first health apps
designed for multi-device use.
“We are incredibly excited to use iPhone, iPad, and Apple Watch to
create simple, intuitive and personalized technology solutions that will
transform the health and wellness experience for our members,” said Mark
Bertolini, Aetna Chairman and CEO. “This is only the beginning - we look
forward to using these tools to improve health outcomes and help more
people achieve more healthy days.”
“We are thrilled that Aetna will be helping their members and employees
take greater control of their health using Apple Watch," said Tim Cook,
Apple’s CEO. “Aetna’s new initiatives will be a powerful force toward
creating better customer experiences in health care, and we look forward
to working with Aetna to make them successful.”
Aetna’s iOS-exclusive health apps will aim to simplify the healthcare
process through a number of features, including:
Care management and wellness, to help guide consumers through health
events like a new diagnosis or prescription medication with
user-driven support from nurses and people with similar conditions.
Medication adherence, to help consumers remember to take their
medications, easily order refills and connect with their doctor if
they need a different treatment through their Apple Watch or iPhone.
Integration with Apple Wallet, allowing consumers to check their
deductible and pay a bill.
Personalized health plan on-boarding, information, messaging and
decision support to help Aetna members understand and make the most of
Aetna’s solutions will be available in early 2017.
Aetna is one of the nation's leading diversified
health care benefits companies, serving an estimated 46.3 million people
with information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance products
and related services, including medical, pharmacy, dental, behavioral
health, group life and disability plans, and medical management
capabilities, Medicaid health care management services, workers'
compensation administrative services and health information technology
products and services. Aetna's customers include employer groups,
individuals, college students, part-time and hourly workers, health
plans, health care providers, governmental units, government-sponsored
plans, labor groups and expatriates. For more information, see www.aetna.com
about how Aetna is helping to build a healthier world. @AetnaNews
View source version on businesswire.com: http://www.businesswire.com/news/home/20160927006135/en/
Ethan Slavin, 860-273-6095